At Mark Zuckerberg’s F8 developers conference for Facebook that took place on April 30, 2014 at The Concourse, San Francisco, California, some very interesting announcements were made. From intentions of controlling the Internet to ads for mobile devices, Facebook plans to make a lot of strong moves this year.
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The internet and all the surplus of information that passes through it is expected to be monitored by Facebook soon, and the company plans to provide a new way of logging into apps and websites through your Facebook account.
Seemingly following the footsteps of Google, Facebook will be entering the mobile advertisements space for the first time. Creatively called the Facebook Audience Network, the platform will offer developers a way to make more money by eliminating the need to create their own ads or doing their own targeting.
The Facebook Audience Network will provide a new way for advertisers to extend their campaigns into mobile apps, way beyond Facebook. Developers will simply need to integrate a small account of code to run Facebook’s mobile ads in banners. Users can also opt to work with Facebook to help in creating native advertisement units. The service will be rolled out in a few months.
Presently only incorporating three options for ad formatting, Facebook is expected to add many more when the program comes out victorious. The supported formats are standard IAB banners, standard IAB interstitials and native ad units.
If you absolutely hate letting third party sites access your personal information everytime you log-in with Facebook, this new announcement will give you a sigh of relief. Facebook now allows ‘Anonymous Login’, which will give you all the privacy you need when you log-in to other sites. With the Anonymous Login, you don’t have to remember usernames and passwords and you even get to choose what gets shared with the apps and websites.