Total Inspiration

Malls & Advertising, a perfect combination.

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Valerio Spagnuolo

Valerio Spagnuolo

Aug 27, 2013

Mall is the world of shopping. Shopping is the world of customers. Mall is the world of advertising.
I guess I made it work.

Actually, I love malls. I was in Toronto few months ago, and if you’ve never been at Eaton Center (that’s where I took the picture you see above), hope you will soon, because it’s amazing. I feel like living in a special world every time I get into a mall, I don’t know if they remind me something of my childhood, but it’s a sort of feeling peaceful.
Anyway, let’s go back to our story about advertising, they are the perfect environment where to put advertisements. (I remember a natural-sized all silvered statue of David Beckham inside Eaton Center. Ok, I stop. Promise. It’s just because I miss Toronto.)

Thousands of people walk through malls every day, very often they don’t have much time to spend on shopping, so the perfect recipt to be successful when you want to ad inside a mall is to be: simple, funny and intriguing.

Here is a list of some ads that made it, and that I love. I think some of these are really bright, with astounding creativity. For example the Frontline one. An ad that simply doesn’t have any meaning by standing alone, but only works with people, because interact with them. Amazing. Especially if you think that is “just” a picture. Stick on the floor an enormous picture of a dog, while scratching itself, and you will see what happen. Enjoy these awesome ads and get inspired!

1) Advertising Agency: Saatchi & Saatchi Jakarta, Indonesia

Chief Creative Officer: Andy Greenaway
Executive Creative Director: Juhi Kalia
Art Directors: Aryanto Salim, Joel Clement
Copywriters: Juhi Kalia
Photographer: Heret Frasthio
Producers: Annisa Mulyani, Muhammad Iskak
Account Supervisors: Dini D. Makmun, Shanty Lestari
Released: January 2009

Dog

 

2) Advertising Agency: Duval Guillaume, Antwerp, Belgium

Creative Director: Geoffrey Hantson
Art Director: Kristoff De Prins
Copywriter: Philippe Blondé
Graphic design: Wim Sels
Production: Christ Lannoy
Account team: Matthieu De Winter, Dimitri Mundorff, Eveline Vincke

alfa

 

3) Advertising Agency: Saatchi & Saatchi Jakarta, Indonesia

Chief Creative Officer: Andy Greenaway
Executive Creative Director: Juhi Kalia
Art Directors: Yayan Heryanto
Copywriters: Juhi Kalia
Photographer: Yayan Heryanto
Artist: Marendra Suryaningtyas
Producers: Annisa Mulyani, Yohanna Widiatmi
Account Supervisors: Dini D. Makmun, Shanty Lestari Released: January 2009

hide

 

4) Credit: JWT, Singapore:

organics

 

5) Agency: The Campaign Palace, Melbourne, Australia
Copywriter: Pat Lennox
Art Director: Ben Green

toy

 

6) Advertising Agency: Espaço/Z, Rio de Janeiro, Brazil
Creative Director: Antônio Guerra
Art Director: Antônio Guerra
Copywriter: Felippe Mendonça
Published: October 2009

2012

 

7) Advertising Agency: g k k DialogGroup, Frankfurt, Germany

divorce

 

8) Advertising Agency: DraftFCB, New York, USA
Chief Creative Officer: Chris Becker
Executive Creative Directors: Sandy Greenberg, Terri Meyer
Art Director: Jeseok Yi
Copywriter: Claudio Lima
Photographer: William Tran
Released: April 2008

oreo

 

9) Advertising Agency: Venture Communications, Toronto, Canada
Creative Director: Jon Mychajlyszyn
Art Director: Brad Van Schaik
Photographer: Jason Stang
Graphic Design: Marcelle Faucher
Published: February 2007

chairlift

 

10) Agency: JWT, Brazil
Creative Directors: Ricardo Chester, Roberto Fernandes
Art Director: Silvio Medeiros
Copywriter: Thiago Carvalho

superman

 

11) Agency: Hakuhodo DY Media Partners, Tokyo, Japan

indivi

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