Luxury fashion houses are rapidly taking advantage of the huge marketing opportunity in sponsoring soccer teams. Arsenal FC soccer club recently announced a partnership with the Parisian Lanvin Paris to be their official tailor. Working with their creative director, Lucas Ossendrijver, the team will don these bespoke outfits prior to games and also for all official club appearances.
With a capacity of 60,361 at the Emirates stadium and millions viewing their soccer games, the well calculated move will provide significant brand exposure. The collaboration was “officially” unveiled at the soccer match today against Southhampton, however players were already tweeting pictures of them wearing their new wardrobe prior to the date.
The Lanvin design consists of a notch-lapelled midnight blue Italian Super 110 suit, a slim-fit shirt in white cotton poplin with a small collar and double cuffs, hand-made red silk bow-tie or tie, shiny black derby shoes, cufflinks engraved with the Arsenal cannon, weather-permitting navy cardigans, and a silver-buckled belt.
This announcement arrives after Versace’s announcement earlier this month, to produce the official wardrobe for Real Madrid FC.