Europe never was so close. It’s just next door. This is the message behind the new campaign of SNCF created by the advertising agency TBWA.
SNCF is France’s much-loved national railway, providing high speed overnight services in France, Spain, Switzerland and Italy. If you’re looking for the most relaxing way to travel around Europe– without the hassle of out-of-town airports and hidden baggage surcharges – the train is the only way to travel.
They created an ambient advertisement; placing doors in major squares all over the Europe. On the doors was a name of another city and when opened, you would discover that it was hiding a digital screen streaming real time videos of others from that city. Those doors were played with all day by amused passersby.
I know that I’m going to buy a ticket asap…how about you?