The winter holidays are a time for family and sharing special moments with the people you love. Apple’s new advertisement, filmed in Edmonton (Canada), tells the story of a young boy and his family spending time and engaging in the Christmas festivities. The only problem is that the teen seems to be “phubbing” all the special moments and appears to be fully immersed on his iPhone.
The magical Christmas ad, aims to target the emotional and sentimental feelings that are extremely prominent around this time- while craftily marketing its iPhone and AirPlay services.
What do you think about Apple’s latest ad?