Rarely does an advertising campaign come along that not only delivers its message in a unique manner, but also is incredibly adorable. Ogilvy, known for their innovation in advertising and one of the world’s leading ad agencies, show that they are still ahead of the pack, by teaming up with imaginative illustrator, Shaun Hill, to create an ad campaign that brings back fond memories.
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Before he became the butt of many jokes, Chuck Norris was a world-renowned tough guy. Having fought the likes of Bruce Lee, he became an iconic action hero in the 80s, and started his own martial arts school. What could be tougher than him? Yet, Sta-Soft works its magic on him, here in his avatar as Texas Ranger Sgt. Cordell Walker, one of his most iconic roles on television in Walker, Texas Ranger.
For most of us who grew up in the 90s, Hulk Hogan was a stalwart of strength and all-round American good guy, and no one could harm him. Making him angry would only unleash his wrath, making him invincible, as any Hulkomaniac would attest. But even the 12-time World Wrestling Champion can’t resist the softening power of Sta-Soft.
Rambo is the ultimate fighting machine. Having honed his skills in the jungles of Vietnam, he has one of the highest kill counts in film history for a single character. Shooting down helicopters with explosive arrows, no one can dispute his toughness. But what torture by the hands of the Russians couldn’t do, Sta-Soft manages to do. Turning the killing machine to rumple!